Sean Johnson is a copywriter at Wieden+Kennedy New York, where he shrank Travis Scott, put Grimace in the Super Bowl, unveiled a 23,000 pound burger statue, wrote a song for the McRib, and taught Brian Cox who the Hamburglar is. 

Though his body of work is primarily burger based, he has made brief forays into the ketchup space. He has written three books, but not the kind he pictured when getting an MFA in poetry. 

He made a game about horse friendship, a magazine printed on a pack of gum, an email address, and even stupider things.